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Marketing Management – Dr. Chandrashekara K

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Marketing Management is a text book for B.B.A students of Mangalore University . This book is a elective course under C.B.C.S Syllabus.

About the Author:

DR. CHANDRASHEKARA.K, M.Com, M.B.A, M.HRM, M.Phil, PGDIRPM, PGDCA, Ph.D.
Presently teaching in Department of Commerce and Business Administration, Government First Grade College for Women, Mangalore. Who is having experience more than 25 years. This book is written in simple and easy understanding language for students to understand the subject easily.

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