Principles of Marketing – Dr. Ashalatha Suvarna

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Principles of Marketing is a Text Book for I semester B.Com prepared as per N.E.P Syllabus, authored by Dr. Ashalatha Suvarna.

About the Author:

Dr. Ashalatha Suvarna ( M.Com., Ph.D)

DR. Ashalatha Suvarna is an Associate professor and H.O.D pf Commerce in Shree Gokarnanatheshwara College, Mangalore and has 35 years of teaching experience to her esteem. She has the Credit of leading Mangalore University Commerce Teachers Association (MUCTA) from 2014-2018. She has the distinct of obtaining Ph.D on Marketing of Rural Healthcare Programmes under the guidance of Hon. Prof. P.S Yadapadithaya, the present Vice Chancellor of Mangalore University.


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