Principles of Marketing – Dr. Giridhar K.V & Dr. Krishna M.M

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Principles of Marketing is a Textbook prepared as per N.E.P Syllabus authored by Dr. Giridhar K.v & Dr. Krishna M.M.

About the Authors:

Dr. Giridhar K.V ( MBA [Marketing], M.Com[Finance], MA[ Economics-Banking], PGDHRM, PHDMM, Ph.D. )

Dr. Giridhar K.V is presently serving as HOD, Dept. of Commerce in Sahyadri Commerce and Management College, Constituent College of Kuvempu University, Shimoga. He has been teaching UG & PG in ‘Connerce and Management’ since three decades.

Dr. Krishna M.M ( MBA, M.Com., Ph.D.)

Dr. Krishna M.M is presently working as Head of the Dept. of Commerce and Management in PEs Institute of Advanced of Management Studies, Shimoga. He has pursued MBA, M.Com., and Ph.D., in Management.


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