Business Environment – Rashmi T.
Module No. 1: INTRODUCTION BUSINESS ENVIRONMENT
Meaning of business, scope and objectives Business, business environment, Micro and Macro environment of business (social, cultural, economic, political, legal technological and natural) Impact of these factors on decision making in business, Environmental analysis, and Competitive structure analysis of Business.
Module No. 2: GOVERNMENT AND LEGAL ENVIRONMENT
Government Functions of the State, Economic role of government, State intervention in business reasons for and types of state intervention in business. Impact of Monetary policy, Fiscal policy, EXIM policy and
industrial policy on business. Legal environment – Various laws affecting Indian businesses.
Module No. 3: ECONOMIC ENVIRONMENT AND GLOBAL ENVIRONMENT
An overview of economic environment, nature of the economy, structure of economy, factors affecting economic environment. Globalization of business; meaning and dimensions, stages, essential conditions of globalization, foreign market entry strategies, merits and demerits of globalization of business, Impact of Globalization on Indian businesses, Forms of globalization of businesses- MNCs, TNCs etc.
Module No. 4: TECHNOLOGICAL ENVIRONMENT
Meaning and features; types of innovation, Impact of Technological changes on business, Technology and Society, Technological Acquisition modes, IT revolution and business, Management of Technology.
Module No. 5: NATURAL ENVIRONMENT
Meaning and nature of physical environment. Impact of Natural environment on business Skill Developments Activities: a) List out key features of recent Monetary policy published by RBI impacting businesses. b) Give the observation as to how technology has helped society. c) Draft Five Forces Model for Imaginary business. d) Identify the benefits of Digital transformation in India.